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Monday, September 17, 2001
Creative Call for Feedback
8:00 AM | Andy Largent | Comment on this story

Brian "CreativeOne" Sounder of Creative Labs has made a post to the IMG forums recently, asking for help in convincing both his company and Apple that the Mac Soundblaster Live! is a good decision. With the recent loss of a fellow Mac-supporter at the company due to cutbacks, the development of the improved Mac (and OS X) drivers seems to be adrift. Brian wants owners (and presumably those looking to own a SBLive!) to write him with comments that he can then take to his supervisors. Here's his post:

I don't want you to feel like your SB LIVE Mac was a bad decision. Realize that DevRel is concerned that the project will get killed if he isn't prodding them everyday like he has been. We both feel very strongly about the Macintosh platform, and want Creative's products to not only come to the platform, but should also be ported as a quality product. I think we are all to the point that the OS 9 update is long overdue. I guess it could be some what understandable in this time of cutbacks and tight budgets. The concern here is that the budget gets squeezed so tight, and Apple isn't doing enough to get the OS X info to us or help; that someone looking to squeeze the budget a little further will kill ALL Mac development. Especially without DevRel there everyday to lead the charge. I own a SB LIVE Mac too. I am seriously considering moving to OS X full time. We all know SB LIVE Mac is useless in OS X right now. Let's do something about this.

Please send your letters to me expressing your feelings about the Macintosh, Apple, and Creative. Be direct and to the point, but keep it clean and constructive since I want your letters to go into the corporate report. I'll turn them in each week with the rest of my feedback. Address the letter to Creative management.

It's great to see such a Mac-fan hard at work in the company, and so hopefully other SoundBlaster owners can help him better do his job. Send all email to, and please keep it positive and clean. He also notes its a good idea to convince Apple to help out Creative by submitting feedback to them at their web site below. We hope to see a driver update for the sound card in the near future, and we will keep you posted on any new information that becomes available.

Order Mac SoundBlaster Live! for $89.95
Apple Feedback Page
Creative Labs Forum Thread
Sound Blaster Live!

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