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Wednesday, August 27, 2003
 
New Study Suggests Games Draw More Women Than Boys
6:24 AM | Jean-Luc Dinsdale | Comment on this story

An interesting study released on Tuesday by the Entertainment Software Association has revealed that gaming demographics have gone through a major shift recently.

The study suggests that more women over 18 years of age play video games than boys aged 6-17, the industry's traditional market group.

The largest groups of gamers, according to the study, are men aged 18 and up, accounting for 38% of all gamers. Next in line are women aged 18 and over, with 26%, followed by boys aged 6-17 at 21%, and girls aged between 6 and 17 represent 12% of the gaming population.

The study has also confirmed the trend that gamers, on a whole, are getting older. The average age for gamers is 29, with men and women aged over 50 accounting for 17% of all gamers. With the average age of gamers increasing, so has the number of titles aimed towards them. In 2002, 13.2 per cent of games released carried an "M" or "Mature" rating, compared to 9.9 per cent in 2001 and just under 8 per cent the previous year.

Also according to the study, the average gamer spends six and a half hours a week playing computer games, while boys aged 6-17 play an average of 7.3 hours a week. The study obviously did not include any of the hardworking IMG staff.

Finally, in a bit of news this reporter finds relieving, the study also suggests that female players are not particularily fond of games specifically targeted for them. From a yahoo.com news story on the same topic:

Hrody said she and her friends much prefer many of those mature games, like war titles, to the games specially designed and targeted by game companies at the female market, such as dancing themes or Barbie.

"They don't hear enough about what the market is. I think they just assume that it's boys that are playing these games," she said. "(Girls' games are) very boring, there's no story line, it's almost like they play it down for girls."

So much for Britney Spears' Dance Revolution. Click on the link below to read more about this study.

yahoo.com: Gamer age study released
Entertainment Software Association


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