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Friday, April 11, 2003
Nvidia and Electronic Arts Team Up
7:56 AM | Eddie Park | Comment on this story

In what may well become a factor in the current competition between GPU manufacturers, Nvidia and Electronic Arts have formed an alliance. Though the recently released press release lays things out in the usual PR-speak, the meat of the agreement indicates that EA's games are going to lean towards Nvidia products in terms of optimization:

Under terms outlined by their agreement, NVIDIA hardware will become the preferred PC graphics platform for EA's worldwide studios to give its developers the best solution for realizing their creative visions. EA development teams will use PCs powered by NVIDIA GPUs to create eye-popping 3D effects while allowing full compatibility across all PC gaming systems featuring NVIDIA hardware. NVIDIA and EA will also discuss opportunities to implement NVIDIA-specific features and special effects in several upcoming EA titles such as Madden NFL Football 2004 and others for the PC platform.
Another factor in the deal awards exclusive rights for Nvidia to OEM bundled games on select EA titles, meaning only Nvidia and its system manufacturing pals will be able to bundle those select titles with their hardware. Current and future EA game boxes will also start sporting the caption "NVIDIA: The Way It's Meant to Be Played," a slogan introduced by a new Nvidia marketing campaign.

EA is one of the biggest players in the market, and for Nvidia to have struck such a deal with them is quite remarkable. Take into account an earlier deal struck this year with IBM, and it's clear that Nvidia is taking some aggressive strides this year in order to assure its market position.

Nvidia - NVIDIA and Electronic Arts Form Exclusive Strategic Alliance

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