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Tuesday, September 17, 2002
 

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Product Placement in The Sims Online
6:00 AM | Galen Wiley | Comment on this story

A recent article at the MSNBC website has revealed that popular video game publisher, Electronic Arts, has struck a multi-million dollar deal with fast food giant McDonalds Corp. and computer processor company Intel Corp., for product placement in their upcoming online edition of The Sims, The Sims Online. The deal will allow the companies to integrate their products into the game itself, producing quite possibly the first case of a corporation-side product placement in a video game. Here is some more information regarding the recent announcement:

Detailed terms of EA’s multimillion-dollar deal were not available but it will allow Intel’s familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game.

Players in the game also will be able to buy a McDonald’s kiosk and sell the company’s branded food products, earning ”simoleans,” the game’s currency. Eating that food will also improve their standing within the game.

For more information, you can check out MSNBC's full article, "Happy Meals, Pentiums coming to video game world".

Happy Meals, Pentiums coming to video game world
The Sims Online


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