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Thursday, May 16, 2002
Historical Analysis of Nvidia
6:00 AM | Eddie Park | Comment on this story

Computer gamers are quite familiar with the name Nvidia, a name that invariably comes up whenever a conversation involving hardware graphics cards takes place. Salon recently published the first part of an article titled Age of Nvidia that should appeal to those interested in the history of the company.

Though the name of the article implies a focus only on Nvidia, this first part actually covers much ground concerning the late 3dfx Interactive, which was indisputably the graphics king only a few short years ago. The feature examines the start of both 3dfx and Nvidia, the different approaches they took in tackling the market, and the genesis of the wildly popular 3D gaming trend:

Together, the contrasting fortunes of Nvidia and 3dfx help fill in the background to an explosive period during which computer gaming rose steadily in cultural and economic prominence. The story of Nvidia's rise, and rise, demonstrates how great the rewards can be for feeding the voracious maw of gamers who are always desperate for what's better and faster and flat-out cooler. But the moral of 3dfx's decline, and fall, is that in this world of bleeding-edge technology the mighty can self-immolate at any moment. All it takes is another frame per second for another itchy trigger finger.
The rest of the article covers topics such as Nvidia's dealings with Microsoft and the subsequent API war. Those interested in the full read can find it at Salon. Age of Nvidia

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