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FTC Commends Game Industry
10:34 AM | Noah Brimhall | Comment on this story
The Federal Trade Commission (FTC) has released a report entitled "Marketing Violent Entertainment to Children." This report focuses on the marketing of R-rated movies, M-rated games, and music labeled with explicit content. The report praised efforts by the game industry to restrict marketing of M-rated games to teens and other youth: For the electronic game industry, the Commission found continued positive steps to limit ad placements for M-rated games in popular teen media. The Commission found little advertising on popular teen television programs. However, in its review of marketing documents for 14 violent M-rated games, the Commission found that all planned at least some ad placements in media venues popular with teens; two expressly targeted an under-17 audience. The Commission also found continued placements of advertising for M-rated games in youth-oriented magazines and popular teen Web sites. The report also looked at the ability of teens to buy M-rated games, and while 78 percent of the the FTC's "mystery shoppers" were able to buy M-rated games, this was an improvement over the 85 percent that were able to buy the games in their last report.The FTC also found "commendable progress" in the marketing of movies, but was critical of the marketing of music. The Entertainment Software Rating Board is a group voluntarily set up by the game industry to rate games. They established the M rating for games that may only be suitable for persons aged 17 and older.
 Entertainment Software Rating Board
FTC: Marketing of Violent Entertainment to Children
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