IMG Archives
Archives  News  In-depth Look Into NVIDIA  

Tuesday, September 4, 2001
In-depth Look Into NVIDIA
10:45 AM | Eddie Park | Comment on this story

For those more interested in the business workings of the computer industry, CNET has recently posted an excellent article that interviews Jen-Hsun Huang, founder and CEO of NVIDIA, and examines the business history, strategy, and future plans of this graphics hardware giant. Not without their share of troubles in the past, NVIDIA has risen to become one of the key graphics chip creators in the business, with "one out of every 3 PCs" reported to carry their hardware.

Nvidia's bold stance towards the market can be seen in a reply given to a question concerning how important 3D hardware is in computing:

Certain computer companies say the network is the computer. We'll argue the display is the computer. What you see of your computer is your experience of the computer. And it is true that the GeForce brand is now synonymous with great 3d gfx capability. All of our retail partners, many of our PC OEMs (original equipment manufacturers) would go out of their way to show their end users that the GeForce processor is what they have in their PC, it's a necessary ingredient if you will for terrific 3d gfx.
NVIDIA goes further to note that some manufacturers feel that GPUs may eventually overshadow CPUs in terms of importance. NVIDIA, however, feels that GPUs and CPUs will continue to grow and work in harmony, rather than in competition, each driving up the features of the other through cooperative efforts.

Huang also notes their current "cover-all" strategy. Most PC and Mac desktop owners are already more than familiar with this company, as their graphics cards have been available for both platforms for some time now. Laptops can now sport a GeForce2Go if they wish. Workstations equipped with Quatro can use NVIDIA technology, and even the X-box gaming console touts their GPUs.

Huang also tips his hat to the Mac platform more than once during the interview. For example:

We're in the most important content-creation platform creations on earth--workstations and the Macintosh.
Also here:
So I think we ought to go and build a strong and influential position in each one of the markets that we serve, such as the Macintosh, such as the mobile computer, such as the workstations, such as the game consoles.
It never hurts to hear good press for the Mac from an influential company like this one.

The rest of the interview focuses on Nvidia's X-box strategy, troubles they have had in the past, and other various business strategies. The full story can be found at CNET, for those that wish to peruse it.

CNET - Nvidia Interview

Other Mac Games News for Tuesday, September 4, 2001

Arcane Arena Beta 3 Available3:46 PM
'Demo' Contest Judging Underway3:38 PM
Custer Goes to Mars11:23 AM
IMG Interviews Sphidia11:10 AM
• In-depth Look Into NVIDIA10:45 AM
ECTS: Black & White Expansion Set Announced10:31 AM
More Red Faction Previews10:22 AM
ECTS: PomPom Wins "Edge Award" for Space Tripper9:54 AM
European Exile Set For Release This Week9:18 AM
ECTS: Hitchcock - The Final Cut Preview9:15 AM
New Screenshots of Myth III9:09 AM
View all of the Mac games news for Tuesday, September 4, 2001 on one page

Mac Games News for Monday, September 3, 2001

ECTS: All-In-Wonder Radeon 8500DV Announced3:09 PM
AvP Demo, Chat with MacPlay [Correction]1:38 PM
GeForce 3 Ultra Due Soon?12:34 PM
Marathon Aleph One Goes True 3D12:30 PM
World of Warcraft Previews, Impression11:53 AM
Red Faction PC Progress Update11:37 AM
ECTS Report on World of Warcraft9:46 AM
View all of the Mac games news for Monday, September 3, 2001 on one page

Recent Mac Games News

Sunday, September 2, 2001
Friday, August 31, 2001
Thursday, August 30, 2001
Wednesday, August 29, 2001
Tuesday, August 28, 2001

Search for other Mac games news stories or browse our Mac Games News Archive.

Archives  News  In-depth Look Into NVIDIA