IMG Feature: A Day at MacPlay
11:43 AM | Michael Eilers | Comment on this story
Certainly one of the most thrilling developments for the Mac games market in some time has been the rejuvenation of the MacPlay brand name and the resulting flood of "A-list" titles that they are bringing to the Mac OS. MacPlay has been a source of elation for Mac gamers, but also the cause of some confusion -- who exactly is MacPlay? What is their relationship to MumboJumbo? And how does United Developers fit into the picture? IMG writer Michael Yanovich sorts it out:
To start things off, let’s clarify the situation. MumboJumbo and MacPlay share office space, but are not related companies. The connecting force is United Developers – basically a management service. This allows several companies to coordinate business basics – human resources, payroll, public relations, etc. – and focus on great games. The companies that take advantage of this situation are a mixture of developers like MumboJumbo, which focus on game development, and publishers like MacPlay which handle the publishing end of the business.Read on for more glimpses behind the scenes of this exciting entry into the Mac games pantheon. With any luck we will see hints (and perhaps actual demos) of MacPlay titles at MWNY next week.
Feature: A Day at MacPlay
Mike said the current growth of the Game Market has created a situation where competitors are helping each other out, adding that there’ll be room for fierce fighting and destruction later in the game when the market is established and healthy.
Diane explained that MacPlay is taking a dual-strategy approach in this new market. On the one hand they will have their hit-based games, A-list titles like the upcoming Giants and Sacrifice. They will support this approach with their classic games, a consistent stream of high profile titles that appeal to more casual gamers.
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