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Friday, October 28, 2011

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Paul Sams Discusses WoW Annual Pass, Mists Of Pandaria
6:00 AM | Cord Kruse | Comment on this story

VentureBeat has published a new interview with Blizzard Entertainment's Paul Sams about some of the company's recent announcements. The article covered a variety of topics including the reasoning behind offering Diablo III as reward for those who sign up for a World of Warcraft Annual Pass.

VentureBeat: The World of Warcraft Annual Pass was a big announcement. Itís an ambitious decision, especially to give away Diablo III. Does it tie back into reports from earlier this year of declining subscribers for World of Warcraft?

Paul Sams: Honestly, what it ties into [is that] we always are looking for ways to show an amount of, I guess Ö gratitude or what-have-you to our player base. We talk about, all the time, how can we do something cool for our players thatís going to benefit them, benefit us, and that theyíll feel is a give-back of sorts. Thatís where this started. Thereís a variety of benefits that come from it. Certainly the players get DIII, which is pretty exciting. That doesnít mean they get the expansion sets, it means that they get DIII, right? So we get people excited about playing that Ö they get to touch it, feel it, experience it. And then from our perspective, it also is a situation where they arenít necessarily going to leave WoW to play our own game. We donít want to take players from our universe and shift them over from World of Warcraft. Thereís a lot of players playing WoW that have huge amounts of friends and family that they play World of Warcraft with, so [giving Annual Pass subscribers Diablo III] says, enjoy both of them. You donít have to pay any more than you already do for WoW.

Read the full interview at the link below.

VentureBeat: Paul Sams Interview
Blizzard Entertainment

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Archives  News  Paul Sams Discusses WoW Annual Pass, Mists Of Pandaria