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Friday, December 10, 2010
 
Inside Mac Games Holiday Q&A: TransGaming
6:00 AM | Cord Kruse | 10 comments

In the second installment of IMG's holiday interview series Jon Carr has interviewed TransGaming's Paul Nowosad. The VP of Corporate Marketing and Business Development discussed the state of Mac gaming, the upcoming Apple Store, and GameTreeMac.com.

A snippet from the interview:

JC: Apple recently announced a Mac App store would be "Coming Soon." Do you view this as a possible threat to your own game sales and other Mac game stores? Or is it another positive option for Mac users everywhere?

PN: The real opportunity in the Mac App store is the ability to grow the awareness and general availability of Mac games to consumers with Apple hardware.  The placement of a 'news stand' marketing engine like the Mac App store, on every Apple computer desktop, is a sign that great games from leading developers will have a marketing "voice" if not a distribution channel to add to their marketing and sales mix.  Apple initially is not supporting all game types or formats, thus digital channels like GameTreeMac.com are still a vital source of distribution to Mac developers and gamers.  The ability to reach a broad Mac market with new entertainment apps, and ultimately sell Mac games through this new channel will be an evolving process, and one that TransGaming has the tech know how and tools to support... thus offering its Cider developer base a clear line on how to evangelize the channel for max benefit.  GameTreeMac.com is more than just selling games (unlike the Mac App Store), and with new improvements coming in the months ahead, consumers using our channel will see the value to being a Member, if not for the promotional benefits, then to realize what new games are hot, and how to connect with fellow Mac gamers.
Click over to the link below to read the full interview.

TransGaming Q&A
TransGaming


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