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Friday, March 27, 2009
Jeff Vogel Continues Shareware Discussion
6:00 AM | Cord Kruse | Comment on this story

On his new blog, The Bottom Feeder, Spiderweb Software's Jeff Vogel has continued his discussion of Spiderweb's business model. The first part of the discussion centered around the company's fantasy role-playing game, Geneforge 4: Rebellion. The second installment includes topics such as the decision to develop for both Mac and Windows, Spiderweb's pricing strategy, and the issue of graphics quality.

So far, the Windows/Mac sales of Geneforge 4 break down to about 55/45. Before that, it was about 60/40. Now it's about 50/50. Macintosh market share went way up over the last couple years, and this has helped our sales a lot.

Releasing games for two platforms has always been the key to our profitability. Porting games is free money, and it's awesome. I suppose this is the sort of thing we should keep secret, as it'll only get us more competition on the Macintosh. But, on the other hand, more games makes the Macintosh more viable as a gaming platform and thus attracts more potential customers for me. So I don't worry about it. Write Mac games! Please!

A lot of people have commented that I should lower the game's price to $10. The idea that this would increase my profits is, I feel, purest nonsense. Bearing in mind that the percentage cost of credit card processing increases as the price goes down, and, to make the same profits from Geneforge 4, I would have had to triple my sales. Triple! As in, go from a conversation rate of about 1.5% to almost 5%. This is just not realistic.

Don't get me wrong. My next game, Avernum 6, will look much nicer than Geneforge 5. I've been working really hard on it, and there are a lot of improvements there. And the next game after that, which will have an all-new engine, will look even better. And you know something? Everyone will still say they look like crap. Big budget games will ALWAYS look better. I can't compete there, there's no hope, so I don't try very hard.
For the full article follow the link below.

The Bottom Feeder: So Here's How Many Games I Sell Part 2
Spiderweb Software

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Archives  News  Jeff Vogel Continues Shareware Discussion