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Friday, March 14, 2008

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Gameloft CEO On iPhone Games
6:00 AM | Cord Kruse | Comment on this story

Macworld has published a new interview with Gameloft president and CEO, Michel Guillemot. In the interview Guillemot discusses the iPhone as a platform for games and how the device will fit into his company's future development plans.

MW: What can you tell us about Gameloft’s iPhone plans specifically?
MG: We are developing 15 titles for the iPhone which should launch by the end of 2008. We’ll roll out a few titles in June/July and the remaining throughout the rest of the year. We can’t really go much more into specific titles yet, but we are fully committed to the iPhone as we believe it will really shape the market in terms of mobile games.

MW: Apple will take 30 percent of the revenue for iPhone applications sold through the App Store. Is this a fair deal?
MG: It is very much a fair deal and a smart business model on many levels. First of all the publisher can set the price point and there is no extra hidden fee involved. The business model in which the handset manufacturer takes care of hosting, merchandising, billing, delivery, etc. is new to the mobile mix and a great new way to approach this business because it allows the developer to focus on creating great games. We believe that Apple is positioned to be successful with this model because they have had ample experience running a delivery platform for music, video and iPod via iTunes.
The 70/30 revenue share is very fair and as a developer it allows you to invest that 70 percent into creating great games and marketing them accordingly. It is a clever business model because Apple gets enough money to manage their site and the developer gets enough to continue doing what it does best — creating games. This business model is well balanced for all parties involved, Apple, developer and consumer.
Head over to the site linked below to read the rest of the interview.

Macworld: Gameloft Interview

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Archives  News  Gameloft CEO On iPhone Games