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Thursday, December 13, 2007
 
Activision Blizzard Interview
6:00 AM | Cord Kruse | 4 comments

The Mercury News has posted a new interview with Blizzard Entertainment's Mike Morhaime about the recent merger resulting in the creation of Activision Blizzard. The Q&A covers a variety of topics related to Blizzard's standing after the merger as well as brief mention of the status of Starcraft II.

Q: Do you want to go on to more platforms and do that more easily? You’ve had a lot of PC focus.
A: Our focus continues to be on the PC. We love playing console games. There are a lot of Guitar Hero fans and Call of Duty fans at Blizzard. We’re always looking at what are the most appropriate platforms for the games we are developing. I wouldn’t rule anything out in the future but right now our focus is on the PC.

Q: The future for the PC looks pretty good?
A: It looks great to us. Our player base for World of Warcraft continues to grow. We are having a great year. This is the third year in a row that World of Warcraft is the best selling PC game of the year.

Q: How is Starcraft 2 progressing? What stage is it in?
A:  Starcraft 2 is coming along great. It’s still pre-alpha. We don’t have anybody outside the company playing it yet. We’ll open it up with the alpha to the whole company. Then we will have the beta open up to outside players. We’ll take their feedback.

Q: Anything else?
A: I want to make sure you understand the branding strategy going forward. Some of the articles confused it a little bit. The name Activision Blizzard signifies the two main divisions of this new company. It’s not a replacement for other brand. You are not going to see Blizzard on any Guitar Hero boxes. You won’t see the Activision name on World of Warcraft. You will not see Activision Blizzard on any games. It is not a consumer facing brand.
To read the rest of the article head over to the link provided below.

The Mercury News: Mike Morhaime Interview
Blizzard Entertainment


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