GameDaily BIZ has posted a new interview with Blizzard Entertaiment's VP of Game Design, Rob Pardo. The Q&A offers a range of questions spanning Blizzard's popular franchises. Among other things Pardo discusses possible future games, improvements for WoW's upcoming Lich King expansion, and the importance of StarCraft II's single player campaign.

BIZ: How much of your team is focused on creating an expansive solo experience since a good deal of StarCraft 's longevity is due to multiplayer?

RP: I think that we'll spend the same amount of time. The way that we develop on the RTS side is that we develop the multiplayer first because if you really do want to have the balance and that depth and that strategic complexity, that in a lot of ways is the hardest part of it. We probably spend a lot of our upfront time in early development focused on that; we're still talking about the single player in the storyline but the really hardcore development stuff is usually after the multiplayer stuff is pretty far along [in development]. But the single player is also really important. Without the single player, you just have these goofy different units and races and no one really understands any of them. There's no context to it. There's no understanding or storyline. People normally fall in love with stories and solo experiences and then they keep playing because [they] now understand all those units. So I really think that there's an integration there and we're definitely pretty focused on StarCraft II to kind of one-up ourselves in the single player experience and at BlizzCon we debuted that for the first time. It's definitely one of key integration points with the game.

GameDailybiz: On The Art Of 'Craft

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