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Thursday, July 5, 2007
Courting The Gaming Press
6:00 AM | Cord Kruse | Comment on this story

The Washington Post has released an article focusing on the lengths companies will go to in order to impress writers of game previews. The Post uses Bethesda Softworks's recent media blitz for the upcoming Fallout 3 as one prime example of the creative ways companies are promoting their products to the public and the gaming press.

Bethesda flew Masson and about 60 other writers in from as far away as and Japan to give them an early look at the company's Fallout 3, scheduled for release late next year.

In addition to an hour-long demo and chats with the game's designers, the trip included a two-night stay in downtown's swank Helix Hotel, dinner at Logan Tavern and a private party at a nightclub in Adams Morgan . Airfare, hotel, food, drinks and shuttle bus were provided, courtesy of Bethesda Softworks. Although a few attendees paid their own way, most did not.

"What we're trying to accomplish with an event like this is to have the undivided attention of the important people in our industry, that cover the industry," said Pete Hines, vice president of marketing at Bethesda Softworks, whose Fallout 3 will be set in a version of Washington that's been scorched by war. "There are a lot of titles out there competing for attention."

It looks like Bethesda Softworks is getting that attention: Fallout 3 is scheduled to soon grace the covers of 20 gamer magazines, largely as a result of the event.
To read the rest of the article head over to the site listed below.

Washington Post: An Inside Play To Sway Video Gamers

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