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Wednesday, June 20, 2007
Getting Back Into Macs, EA's Return
6:00 AM | Cord Kruse | Comment on this story

The Seattle Post-Intelligencer is one of the latest news outlets to examine Electronic Arts announcement of new Mac game titles on the way courtesy of TransGaming's Cider technology. The PI's article covers the highlights of the announcement and includes comments from EA's Bing Gordon as well as others knowledgable about Mac gaming.

EA's move to publish directly for Macs is "all about Apple's extraordinary transition to Intel processors," said Bing Gordon, EA's chief creative officer, in an e-mail . "It just took us this long to get comfortable with the notion that Mac is really back, for gamers."

The hope is "to make gaming on the Mac much more mainstream than it ever has been before," said Vikas Gupta, chief executive of Toronto-based TransGaming...

On stage at the Apple event, EA's Gordon cited the popularity of Macs inside the company. Afterward, he explained via e-mail that one reason for the decision was that "we just didn't want to shop at our favorite Apple stores this holiday season without seeing the latest EA games."

To read the full article head over to the link provided below.

Seattle Post-Intelligencer: Getting Mac Back Into The Game
Electronic Arts

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