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Friday, March 9, 2007
PlayFirst Interview
7:23 AM | Cord Kruse | Comment on this story

Macworld recently posted an interview with PlayFirst's Brad Edelman about the casual game company's success selling titles to Mac gamers. Edelman also discusses the recently released Playground SDK, a new game creation tool designed for Mac and PC.

“We have a much higher conversion rate on our Mac demos than we do our PC demos,” PlayFirst CTO Brad Edelman told Macworld. The conversion rate compares the number of people who download a game’s demo and then buy it. Edelman said that Mac conversion rates are two to three times what they are on the PC.

“I think Mac users are hungry for quality casual games,” Edelman said. “They’re also looking for something that works well on their system, and they may not have the latest and greatest hardware.”

Most of PlayFirst’s focus has been on electronic distribution — their games are available for download and purchase on their own site, as well as a number of “portal” sites that offer casual games. But PlayFirst has recently begun to make a push into retail stores.

“We’re just getting in to Apple stores now,” said Edelman. “Diner Dash should be showing up real soon.”
Follow the link below to read the rest of the interview.

Macworld: Playfirst Finds Success With Mac Gamers

Other Mac Games News for Friday, March 9, 2007

Inside Mac Games Reviews Snowy2:52 PM
Apple Posts New Hot Deals2:17 PM
Aspyr Newsletter: Star Wars: Empire at War Release Imminent2:03 PM
MacSoft Posts Age of Empires III QuickTime Fix1:55 PM
Aspyr Launches The Sims Life Stories Web Site1:47 PM
EVE Online Heading To Mac1:22 PM
Jets'n'Guns Gold Released7:23 AM
• PlayFirst Interview7:23 AM
The Sims Life Stories Reviewed7:23 AM
View all of the Mac games news for Friday, March 9, 2007 on one page

Mac Games News for Thursday, March 8, 2007

Super Collapse! Puzzle Gallery Released2:43 PM
Macworld: Intel's GMA965 Graphics To Improve Speeds2:41 PM
GDC: ByDesigns Shows Off The Last Call2:20 PM
PlayFirst Announces Cross-Platform Dev Kit1:44 PM
Ms. Pac-Man For iPod Reviewed8:32 AM
World of Warcraft Reaches 8.5 Million Players8:32 AM
View all of the Mac games news for Thursday, March 8, 2007 on one page

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