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Shane Neville recently interviewed Sillysoft's Dustin Sacks about American History Lux, the latest incarnation of the popular Risk style strategy game. The interview reveals Lux's history and delves into the elements which have made it a popular multiplayer title.

What did you do to build and grow the Sillysoft community? How do you promote your games?

I’ve been an active participant in the Sillysoft forums since I started them, and they’ve grown pretty consistently since then. The creation of the online rankings was a big point in bringing community members in to stay.

Word of mouth has played a big role in generating steady organic growth for Sillysoft. Lux was originally released only for Mac OS X, and it permeated through the applesphere and shareware networks. Google is also responsible for sending a serious amount of people our way.

American History Lux was designed to also be distributed through various casual games portals, and other 3rd party affiliate websites.

Shaneville.com: American History Lux Interview

Sillysoft

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