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Thursday, March 23, 2006
Dell Aquires Alienware
8:02 AM | Evan Holt | Comment on this story

Dell has acquired high-end gaming and multimedia PC systems Alienware which has finally put to end weeks of speculation. Alienware will still continue to operate as an independent subsidiary.

What makes this purchase more interesting is the media attention that Dell is receiving. They believe that Dell has made this move to differentiate themselves since Apple's recent decision to move into the Intel market.

With the recent Intel/Apple relationship it’s clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dell’s “perceived technology leadership” – and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone.
For more information on the new acquistion, read Yahoo's coverage and VoodooPC's blog on why Apple prompted this move.

Yahoo News: Dell Aquires Alienware
Voodoo PC Blog: Dellienware: Will Aliens get abducted?

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