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Wednesday, February 16, 2005

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European World of Warcraft Sales Shine
8:50 AM | Tuncer Deniz | Comment on this story

Blizzard has announced that that the European launch of World of Warcraft achieved record-breaking sales in its first 24 hours. The game launched on Friday, February 11th and sold more than 280,000 copies on day one. By the end of the weekend, sales figures rose to over 380,000 units.

Here'rs more from the press release:

As the fastest-growing online game in European history, World of Warcraft has shattered previous records for highest number of accounts created, concurrent user populations and number of servers. More than 290,000 players created World of Warcraft accounts during the first weekend, and 100,000 of those were playing the game concurrently on the first day. A first time ever peak concurrency of over 180,000 players in Europe was reached during the first weekend.  To support the European launch, Blizzard deployed over 80 servers at the World of Warcraft data centres in Paris and Frankfurt; additional servers are on standby as new players subscribe to the game.

“We are extremely pleased by the launch of World of Warcraft in Europe,” said Mike Morhaime, president of Blizzard Entertainment. “Our experience of launching World of Warcraft in North America last year has helped us to prepare for Europe by providing more boxes at launch than we had previously planned and deploying more servers from the start, which we hope will allow us to provide a smooth and fun game experience from the outset for everyone playing.”

Blizzard supplied 560,000 boxes of World of Warcraft to its retail partners for launch. As additional servers are brought online and proven stable, re-orders will be fulfilled for stores across Europe, and additional copies of World of Warcraft will then be available at retail.

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