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Thursday, December 2, 2004
 

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World of Warcraft Shatters Sales Records
8:16 AM | Tuncer Deniz | Comment on this story

Blizzard Entertainment today announced that World of Warcraft has broken day-one sales records in North America, making it the most successful PC game launch ever. According to Blizzard the massively multiplayer online role-playing game (MMORPG) sold a whopping 240,000 copies on Tuesday, November 23 alone.

Here's a bit more from the press release:

In addition to shattering sales records, World of Warcraft also broke peak concurrency and account creation records for a MMORPG. Within the first day, over 200,000 players created World of Warcraft accounts. By 5:00 p.m. PST, over 100,000 were playing the game concurrently. These two record-breaking numbers made World of Warcraft the fastest-growing MMORPG in history. Within a single day, all original 40+ World of Warcraft servers were filled to capacity, and by the end of the Thanksgiving weekend, more than 40 additional servers were deployed to meet the rapidly growing player base, as the number of new accounts and concurrent users continued to grow.

"We were all extremely pleased with the success of World of Warcraft on its first day of launch," said Mike Morhaime, president of Blizzard Entertainment. "Once we saw the numbers for the first day, we knew that we had to immediately increase capacity to accommodate the huge numbers of players joining our game. We're glad so many people are enjoying World of Warcraft, and we are dedicated to supporting a fun and smooth game experience for everyone."

Retailers across North America reported that the World of Warcraft launch was unequivocally their biggest day-one sales in PC gaming history. Leading industry retailers, such as Wal-Mart, Best Buy, EB, and GameStop, all reported that hundreds of their stores sold out of World of Warcraft within the first day.

Blizzard also announced that over the Thanksgiving weekend, a total of 350,000 had been sold and that it expects the remaining supplies of World of Warcraft to sell out soon.

Blizzard continues to increase server capacity to accommodate the growing number of players connecting to the game. As the additional servers are brought online and proven stable, additional copies of World of Warcraft will be made available at retail.

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