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Interview: CoreComputers' John Fraser
April 16, 2003 | Lucian Fong
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Twenty one year old entreprenuer John Fraser has a dream. In his utopia, every Mac user would be able to buy a bare bones system, containing only a case, motherboard, and power supply, and configure it with inexpensive, off the shelf components. Fraser is attempting to realize his dream with the CoreCrib Kit, a product of his new company, CoreComputers. The CoreCrib Kit contains the exact parts described above (and optionally, a single or dual G4 processor upgrade) and will be shipping to the first 100 customers in two weeks. We ask Fraser about his newest commercial venture and how he plans to succeed.

IMG: Can you tell us about yourself and and what you do?

John Fraser: I started playing with my first Mac (Mac 512ke) when I was 4 years old. At age 15 I built a business called Happyware which basically built and resold Wintel computers. I went to College at the University of North Dakota Grand Forks for 2 years from 99-2001. I found an internship at Hutchinson Technology after my freshmen year and after 2 years of school I went full time and continued school part time. I'm now 21 years old, married to my wonderful wife, Carolina and have a beautiful 15 month old daughter, Victoria.


IMG: How did you get into the business of building computers?

John Fraser: At age 15 I had plenty of Macs but wanted to build my own PC. It was in the middle of the PC boom and when local friends and family found out I could build computers they all wanted one. Word of mouth spread in my small home town and soon I was building 15 computers/week while in high school.


IMG: Why did you decide to sell Mac-compatible computers?

John Fraser: I have seen a couple of holes in the Mac OS capable computers line for a long time.

1. No way to build your own system economically or with the speed of today's computers. (This I didn't except Apple to fill)

2. No low cost headless Mac to switch PC users away from the Wintel or x86 UNIX platforms. (This is one area I have been frustrated with Apple on)


IMG: Most people would find Apple's hardware monopoly a daunting obstacle to overcome. How do you think you will survive?

John Fraser: Unfortunately I can't comment too much on this subject but we can say that we are targeting a market Apple has ignored or marketed incorrectly. The Cube was a step in the right direction with it's compact silent design but it's design also forced apple to develop a custom and expensive power supply, motherboard, for the Cube making it more expensive then the faster tower system at the time. If you wanted to build your own computer, Apple and the Mac OS was never an option. We have changed both of these things by offering a quiet compact and low cost do it yourself Mac OS compatible computer.



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