Everlove Announced, Designed For Romance Readers
6:00 AM | Cord Kruse | 3 comments
Silicon Sisters Interactive has announced Everlove, a casual game designed to appeal to "the more than 74 million people who read romance fiction each year." Described as an interactive narrative that plays like a romance novel brought to life, Everlove will release for iPhone, iPad, iPod touch, and Android in August with versions for Mac and Windows PC to follow.
In the book industry, romance is a hugely popular genre that yielded sales of $1.438 billion in 2012, according to the Romance Writers of America (http://www.rwa.org) -- more than mystery and sci-fi/fantasy novels combined. Romance readers are 91% women, the majority between ages 30-54. This demographic intersects perfectly with the predominantly female audience of casual games.
"Look at the splash Fifty Shades of Grey made last year. Romance fiction has a huge audience that no one else in the game industry is trying to reach," says Brenda Bailey Gershkovitch. "Video games traditionally explore male fantasies: winning a fight, competing in sports, saving the princess. We at Silicon Sisters love some of those games, as do plenty of other women. But a game that specifically delves into female fantasies -- what is that game like? That's a question we're trying to answer with Everlove."
With a focus on storytelling, character interaction, and lite HOG elements, Everlove puts players in the shoes of a young woman named Rose who has turned to past-life regression to gain insight into her personal problems. Under hypnosis, Rose is transported to the pastoral village of Heart's Home, where she soon discovers that she has chemistry with several of the locals. While building relationships, uncovering carefully guarded secrets, and navigating personal dramas, players define Rose's character and choose her path, with the game's outcome reflecting on the very issues that the modern-day protagonist wants to resolve.
Silicon Sisters' portfolio includes two School 26 games for teen and tween girls, which have had approximately 700k downloads in more than 30 countries. Everlove will be the studio's first game for adult women.
About Silicon Sisters Interactive
Silicon Sisters Interactive is the first female owned and run video game studio in Canada. Founded and staffed by industry veterans with decades of hands-on experience, the company is committed to developing high quality, inspirational games with a decidedly female focus -- games made by women and girls, for women and girls. For more information, visit the corporate website at siliconsisters.ca or Silicon Sisters' Facebook and Twitter pages at facebook.com/SiliconSisters and twitter.com/SiliconSisters.
Silicon Sisters has launched an Everlove Facebook page, where more game details and assets will be unveiled leading up to the game's August release.
Silicon Sisters Interactive
Everlove Facebook Page
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