Warcraft III Featured on CNN
9:57 AM | Eddie Park | Comment on this story
Although gamers have known for years that the game industry is a viable, thriving market more than worthy of positive attention, all too often games are mentioned by the national media as a scapegoat for the violent behavior of various lawbreakers. A recent article published by CNN, however, takes the road less traveled and takes a closer look at the wild success of Blizzard Entertainment, recently highlighted by the record-setting launch of Warcraft III.
The article is quite positive in scope, highlighting Blizzard's various accomplishments and design philosophies, including their approach to the current work-in-progress World of Warcraft. While EverQuest, the current king of MMORPGs, currently boasts around 420,000 subscribers, Blizzard's goal for WoW is to attract millions.
Also discussed once again are Blizzard's future plans. While nothing is set in concrete, they do once again allude to the possibility of a WarCraft III expansion set:
Of course, while some eagerly await "World of Warcraft," others are already clamoring for other titles. At a midnight launch sale of "Warcraft III" on July 3, Roper was already being asked when the game's expansion pack would be out. (The short answer is no time soon. Roper hints that an expansion is still 12- to 18 months away.) And the company is constantly peppered with the question of when it plans to create a sequel to "Starcraft," its previous entry in the strategy genre. (Eventually, they hope. But not now.)The rest of the article covers more information on WoW, including their beta testing strategy and targeted release date. Those interested seeing how a media industry leader sees Blizzard can find the article at CNN's website.
CNN - Of Orcs and Millionaires
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