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Wednesday, August 2, 2000
Nvidia, ATI Profiled
3:07 PM | Michael Eilers | Comment on this story

The Silicon Valley pundits at Mercury Center has written up a profile of up-and-comer graphics chip maker Nvidia, which has risen from obscurity to market dominance in a few short years. While ATI Technologies remains the overall sales leader due to their robust presence in the integrated chip (OEM) market, Nvidia is hot on their tail.

While the tone and content of the article is a bit arcane for those who don't follow the graphics card market, it is an interesting profile of a company which could very well have a large part in Apple's future. Nvidia's latest chip, the GeForce 2 MX, has been designed with the Macintosh hardware platform in mind, and Nvidia has hinted that it may announce products sometime this winter. Unlike most manufacturers, Nvidia likes to announce a product the same day it ships, so we may not know until the last minute exactly what they have in store for our platform. Here's an excerpt from the profile:

Nvidia, based in Santa Clara, is the No. 2 maker of graphics chips, and thanks to top-notch engineering and design, it's growing much faster than the leader, Toronto-based ATI Technologies Inc.

And unlike some of its peers in the $1.8 billion-a-year industry, Nvidia is making money. In the first quarter, net income surged 190 percent to $18.3 million on $148.5 million in sales. The company's stock price has exploded, rising from a split-adjusted $8.38 last September to a high of $88 in June before falling along with the rest of the chip sector in recent weeks. On Tuesday, Nvidia shares fell $1.19 to $58.81.

Personally we can't wait for Nvidia to throw their products in the ring against the best ATI and 3dfx have to offer the Mac platform -- the more, most definitely the merrier. Read the rest of this article for more details on Nvidia and their founder, and also about Nvidia and ATI's next battleground -- the console market. ATI is providing the graphics hardware for Nintendo's next console, while Nvidia is going to provide the eye candy for Microsoft's X-Box.

Nvidia GeForce 2 MX In-Depth
Mercury Center Profiles Nvidia

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