Apple Announces iMac Price Hike
8:23 AM | Tuncer Deniz | Comment on this story
First the good news. Apple at Macworld Expo Tokyo announced it has shipped more than 125,000 new flat-panel iMacs since its launch in January and is now shipping over 5,000 new iMacs per day. And now the bad news. Apple will be increasing the price of all the new iMac models by $100. Citing "significant increases in component costs for memory and LCD flat-panel displays," the company has been forced to increase prices in order to maintain profit margins.
In a press release issued last night, Apple's Philip Schiller explained the price hike:
Rapidly increasing component costs is an industry-wide issue right now. Since the new iMac's launch in January, memory costs have tripled and flat-panel costs have increased twenty-five percent, with little relief in sight. Some manufacturers are de-configuring their models in response to these rising costsreducing memory and disk drive capacity, for example. We've chosen to raise prices by $100 and stick with our three fully-configured new iMac models.Effective immediately, the new suggested retail prices will be $1,399 (US) for the 700 MHz G4 iMac with CD-RW drive; $1,599 (US) for the 700 MHz G4 iMac with Combo drive; and $1,899 (US) for the 800 MHz G4 iMac with SuperDrive.
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