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Computer and Video Games have a new interview posted in which they talk with nVidia's marketing VP Dan Vivoli about the newly announced GeForce4. The Q&A is to the point, asking legitimate questions about the time frame for implementation of the card's feature set and why gamers should choose the GeForce over other options like a game console. They also recap nVidia's remarkable rise to success over the past few years. Here's an excerpt:

C&VG: But GeForce 1 came out more than two years ago and we're still not seeing many games using features such as Bump Mapping in games.

Vivoli: Well, Bump Mapping wasn't that big a thing for GeForce 1, Transform & Lighting (T&L) was and every game supports [T&L] now. Bump Mapping should start being around in the next-generation games. The games developer always faces a choice: games that are built for the enthusiast use everything, but games that are more mainstream, like The Sims, they won't use as many [of the features] because it limits the market. Like, if you have to have a GeForce 4600 to play it, that limits their market early on. Now if you were making a game today, you'd make the Ti 4600 your benchmark feature set because by the time the game comes out, that would be free and built in to core logic. So there's always this kind of race condition that we're in and what you always find is that there is a few games for the enthusiast that take advantage of everything and a few months later you get more, and then about a year or two later everyone has those features.

IMG: nVidia Launches the GeForce4

Computer and Video Games: nVidia Interview

GeForce4 (add to watch list)

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