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Thursday, October 11, 2001

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Halo - Not Just Kid's Stuff Anymore
12:02 PM | Eddie Park | Comment on this story

Fastest Game News Online recently posted a story concerning the ESRB rating of Bungie's upcoming title Halo. Being released first as an X-box title, Halo's rating has recently been changed from Teen to Mature, making it an "adults-only" title.

As many game enthusiasts are aware, the ESRB rating of a title is a serious matter to the gaming industry, particularly to Marketing people, as the rating can affect game sales depending on how high it is. Some national stores simply refuse to carry M-rated titles, parents will not purchase M-rated titles for their children, and M-rated titles tend to receive less advertisement opportunities.

Here's a quote from Bungie concerning the recent rating change:

Some of these changes were relatively trivial and did not make the game any less fun or compromise the vision of the designers. Others would require a lot of last-minute work and change the atmosphere of the game in significant ways. The team decided to keep the game as we originally submitted it to the ESRB, which meant shipping Halo with an M rating.
Though this news may or may not affect the Mac/PC marketing strategy of Halo, it does present some interesting news nonetheless. Whether or not sales will be affected will only be known after the X-box's official launch.

FGN Online - Halo Matures Past Teen Rating
Bungie Studios
Halo: Combat Evolved

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• Halo - Not Just Kid's Stuff Anymore12:02 PM
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View all of the Mac games news for Thursday, October 11, 2001 on one page

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Archives  News  Halo - Not Just Kid's Stuff Anymore