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In an interesting twist to the usual Q&A bit, Unreal fansite Unreal Sector decided to interview Simon Callaghan, the UK PR manager for Infogrames' PC and Xbox titles. Rather than inquiring about Infogrames' titles, Unreal 2 in particular, US delves into the PR campaign aspect of this much-awaited sequel as well as games in general, giving a small insight into the typical workload of a PR rep.

Callaghan's workload typically spans multiple projects across multiple platforms that must be coordinated to a global release schedule. His current projects, around 10 in number, carry release dates from October of this year to October of next year, prioritized in terms of release dates and sizes.

As far as U2's campaign goes, Callaghan promises that it's going to be a massive one. Perhaps in a bit of early campaigning, he adds that he has seen it running, and to "Forget Doom 3 and Quake 4, this will be the new benchmark for first-person shooters."

Other topics touched on in the interview are how Callaghan gets a feel for the games he need to promote, advice on how one can break into the games industry and some of his earlier projects. He also notes that U2 is on schedule for its current projected release date of next summer. We have yet to hear news of a Mac version, but given the success of earlier Unreal titles on the Mac, we're pretty sure it's just a matter of time until a version for our platform is confirmed.

Unreal Sector - Unreal II PR Interview

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