Brian Burke of NVIDIA Interviewed
9:19 AM | Eddie Park | Comment on this story
In what seems to be a response to ATI's announcement today regarding their new Radeon 8500, HomeLan has posted an interview with PR representative Brian Burke of NVIDIA, makers of the GeForce series of graphics cards.
Burke stresses both the partnerships NVIDIA is forming with other companies and events. NVIDIA was a major sponsor at the recently held QuakeCon 2001 tournament, and often asks id Software's developer John Carmack for input. According to Burke, “John has a lot of say in what goes into our graphics chips.”
When asked about the way the graphics chip market has dwindled down two just a few manufacturers, and whether or not this will result in a loss of quality, Burke is quick to point out that NVIDIA is an internally-driven company, rather than competition-driven, with realistic cinematic effects being their current goal.
Of course, when competition comes up, ATI has to be mentioned somewhere:
Today, NVIDIA’s main rival ATI officially announced its next graphics card and chip called the Radeon 8500, which in its press release was stated to have “33 percent higher performance than the nearest competitive graphics processor”. While the graphics chip was not officially announced when Burke talked to HomeLAN at QuakeCon, he almost seemed to be talking about the new ATI product when it came to NVIDIA’s own GeForce 3. “We get a lot of our competitors saying, ‘This is going to be the GeForce 3 killer’ and if you are aiming for the GeForce 3, you are aiming at the wrong target. The best thing that could happen to NVIDIA is for all of our competitors to aim for the GeForce 3.”Burke and NVIDIA still decline to comment on any information regarding their usage of their acquired 3dfx assets. A time frame of a "year down the road" is given regarding the possible use of any 3dfx technology in NVIDIA chipsets.
HomeLan - Brian Burke of NVIDIA Interview
For more information on NVIDIA's market strategy as well as their future plans and partnerships, the article at HomeLan is an excellent read. It's obviously a bit PR heavy, given the nature of the interviewee, but still presents some interesting information.
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