PCRave recently posted an interview with Michael Hara, VP of the 3D chip maker NVIDIA. In the Q&A, Hara answers questions about their latest GeForce 3 technology, how it might be affected by the presense of the GeForce 2, and even discusses how Apple fits into the picture. While NVIDIA's cards are available as options in PowerMacs today, ATi still has a foothold in Apple's consumer and portable machines. It seems NVIDIA might be trying to change that:

PCRave: Apple’s Steve Jobs has stated that NVIDIA GeForce3 will be available in their made to order iMac systems as well as the GeForce2 MX. The Macintosh market has traditionally been a niche market in terms of number of units sold when compared to PCs. The majority of graphics card sales are driven by gamers, hardware enthusiasts, and OEM design wins. With Apple’s closed architecture and weak gaming market, how will NVIDIA compete against an already well-established ATI in this space?

Mike Hara: The essence of the Macintosh is a rich, multimedia user experience. In fact, Apple’s and NVIDIA’s visions are very much aligned. We are both dedicated and driven to deliver rich, multimedia experiences on computing platforms. We are working hard to develop products that exemplify the Apple vision. Apple is dedicated to deliver this at every price point, for every form factor. NVIDIA is the only company capable of doing this today for Apple. More importantly, the Macintosh market is demanding NVIDIA graphics. At both the San Francisco and Tokyo MacWorlds, Steve’s introduction of the GeForce2 MX and GeForce3 were met with standing ovations.

IMG Feature: Flashing a PC GeForce 2 MX

IMG Feature: Radeon vs. GeForce 2 MX

NVIDIA Interview with Michael Hara at PCRave

NVIDIA (add to watch list)

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