Creative Labs Back in 3D Card Market
11:54 AM | IMG News | Comment on this story
An exclusive interview posted on Guru 3D reports an interesting development in Creative Labs' product line-up: they are returning to the 3D card market, after many hardware sites had reported that they were dropping that aspect of their business. You may recognize the name Creative Labs from their just-released product Sound Blaster Live! Mac Edition, their first Mac OS-compatible product and the first consumer-level sound card for our platform.
Back when rumors were still flying that PC chipmaker NVIDIA was moving to enter the Mac market, Creative Labs was looked to as a possible producer of these cards, as they already had a Mac product planned (the SB Live). These rumors quickly died when it was revealed that CL had no 2001 video card lineup planned, which many took as a sign that they were indeed dropping out of the ultra-competitive retail video card market. Now that they have an all-new lineup planned, which includes a GeForce3-based card at a very nice price point, the idea of a Mac-compatible product as part of their line-up doesn't seem so farfetched. They plan to ship two consumer-level GeForce2 MX cards at the $99 price point (AGP and PCI), a GeForce 2 Pro card and a GeForce3-based card for $399.
Feature: Flashing a GeForce2 MX
The extensive interview goes into detail about the economics and strategies of the PC video card market, perhaps more than the average consumer needs to know. The Mac OS is not mentioned, but their analysis of the different segments of the market and customers is interesting reading. You can be sure we'll pursue our contacts at Creative Labs about possible Mac versions of these cards; this will depend largely on who actually has rights to distribute the Mac NVIDIA drivers which currently power the GeForce2 MX (and soon the GeForce3) cards which ship as BTO options in new G4 towers. A third-party alternative to buying a NVIDIA video card which does not require purchasing an entirely new G4 Mac would be welcomed by many segments of the Mac market, in our estimation.
Review: Sound Blaster Live!
Creative Labs Interview at Guru 3D
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