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Thursday, October 20, 2011
 
Jeff Vogel: Why You Can't Have Every Game For A Dollar
6:00 AM | Cord Kruse | 26 comments

Gear Diary has posted a new guest editorial from Spiderweb Software founder Jeff Vogel. The veteran indie RPG developer discussed game pricing, the difference between casual and niche games, and why not every game can be sold for a low price.

Where is the line? How much money feels like money? Well, in my own mind, I use what I call the Frappuccino Rule. A frappuccino is one of those super-sweet caffeinated milkshakes they sell at the many Starbucks that have infected our Earth. The rule is that the price for a large frappuccino is the maximum amount you can charge and have your customers not think twice about it. This means that, once your game is around five bucks, it feels like spending money. Three or less, than it doesnít.

Within these two ranges (cheap and expensive), there isnít a huge amount of difference. Your game will make pretty close to the same amount if you charge a dollar or two dollars. (At $2, you only need to sell half of the copies to make the same amount of money as if you charge $1. Not difficult.) Similarly, the difference between a game selling for $10 and $15 isnít huge. But the thinking process that goes into deciding to spend $1 on a game versus spending $10 on a game is entirely different. Before people spend $10, they will think about it. At $1, they wonít.

Read the full article at the link below.

Gear Diary: Jeff Vogel Editorial
Spiderweb Software


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Archives  News  Jeff Vogel: Why You Can't Have Every Game For A Dollar