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Thursday, February 18, 2010
 
PopCap Survey Studies Social Gamers
6:00 AM | Cord Kruse | Comment on this story

PopCap Games has released the results of a new survey of gamers who play games on social networking sites like Facebook and MySpace. The survey of 5,000 respondents found that 24% regularly played social games, and that the average social gamer is a 43 year old woman.

From IndustryGamers:

The survey was conducted for both Americans and Brits; in the U.S., 55 percent of all social gamers are female and 45 percent are male, with the U.K. disparity growing to 58 percent to 42 percent. In age matters, social gamers in the U.S. are on average 48 years old compared to 38 for those based in the U.K. while 46 percent of American social gamers are 50 or older, contrasting to to just 23 percent in the U.K. Social gamers that are age 21 or younger only make up six percent of the total social gamer population.
From Gamasutra:
"While still in its infancy compared to the traditional video game industry, the social games sector represents a huge opportunity to reach hundreds of millions of consumers who historically have not played video games," says PopCap, pointing out that the sector is its own audience with unique interests and needs.

And developers and publishers would be served learning to address those needs, PopCap says, citing analyst and researcher data that projects $1 billion in revenue for social games in the year to come.

Much of these revenues will likely come from virtual currency: a little more than half, or 53 percent, of PopCap's survey group have earned or spent virtual currency in a game.
Head over to the links below to read more.

IndustryGamers: PopCap Social Gaming Survey
Gamasutra: PopCap Social Gaming Survey
PopCap Games


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