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Monday, February 8, 2010
 
The Sims Franchise Turns Ten
6:00 AM | Cord Kruse | Comment on this story

The EA Play Label of Electronic Arts recently announced the celebration of the ten year anniversary of The Sims, the popular game that allowed players to create and live a virtual, simulated life on a computer. Since the original The Sims debut on February 4, 2000, the franchise has produced three core games – The Sims, The Sims 2, and The Sims 3 – supported by dozens of expansion and stuff packs with lifetime unit sales eclipsing 125 million worldwide.

As part of the celebration EA is offering several free items: Let there be Sims!, The Sims Strike Back and In the Dawn of Sims, as well as a 10% discount on all new items sets until February 14.

“The future of The Sims is going to be a lot of fun; it is rare for an entertainment franchise to be gaining momentum a decade after release, so this is a particularly pleasant moment for everyone who has worked on the games.”

“The success of The Sims is something gamers and the gaming business as a whole can be proud of. With its charming and quirky style, lovely emergent game mechanics and user created creativity that delights every day, The Sims is a game that can be enjoyed by everybody and reflects what you put into it,” explained Rod Humble, Head of the EA Play label. “The future of The Sims is going to be a lot of fun; it is rare for an entertainment franchise to be gaining momentum a decade after release, so this is a particularly pleasant moment for everyone who has worked on the games.”

Just how popular is The Sims?
The franchise has generated more than $2.5B of revenue, putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy.

The Sims, available in 60 countries and 22 languages, remains a worldwide cultural touchstone for its enormous and growing fan base by continuing to evolve its content and remain current. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million units worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe*. The Sims 3, like its predecessors, allows players to create, download and share player content on its online exchange fueling nearly 110 million downloads for The Sims 3 alone in a matter of months. The Sims 3 community site alone, www.TheSims3.com, welcomes up to six million unique visitors monthly, handles 300 content downloads every minute and more than 1.8 million uploads have been made to date, including 20 movies each hour. The Sims 3 App for iPhone and iPod touch became the top selling game on the App Store for 2009 and reached the #1 position in the top paid Apps in nearly 40 countries worldwide in the same year.
Read more at the pages below.

The Sims Celebration News
Electronic Arts
The Sims 3
Buy The Sims 3


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Archives  News  The Sims Franchise Turns Ten