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Tuesday, February 2, 2010
 
Todd Hollenshead Discusses id's Merger With Zenimax
6:00 AM | Cord Kruse | Comment on this story

Edge Online recently published a brief interview with id Software's Todd Hollenshead. The game developer discussed the company's merger with Bethesda Softworks parent company Zenimax Media.

“Of course, everyone looks at it as, “Well, id was purchased by Zenimax!” but I think it’s just as true that we acquired an internal publishing capacity,” said Todd Hollenshead. “That’s really what the relationship is. As much as we have valued our publishing relationships with other thirdparty publishers in the past, there is a difference, because we were separate companies. Although we were trying to work together, ultimately there is an idea that we have divergent goals.”

“It’s actually worked out really well. They value development for its own sake, rather than just trying to put something in a box and relying on marketing for sales,” said Hollenshead. “They believe in the quality of the product you put in and the value of the entertainment the consumer gets out as what ultimately drives the business. Even more so now than in the past, having a high-quality publishing partner is critical, because the business is so much about either having a hit or being totally irrelevant. There really isn’t a lot of room in the middle.”
For more information head over to the link below.

Edge Online: id/Zenimax Merger
id Software


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Archives  News  Todd Hollenshead Discusses id's Merger With Zenimax