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Wednesday, September 2, 2009
New Blizzard MMO To Be 'Significantly Different' From WoW
6:00 AM | Cord Kruse | 4 comments

In a lengthy interview recently posted by Wired, Blizzard Entertainment COO Paul Sams discussed the company's current and future projects. The Q&A included discussion of Blizzard's unannounced new MMO, monetizing Battle.net 2.0, the longevity of World of Warcraft, and the company's response to fan petitions.

Wired.com: To address your point about as long as other people are interested in WoW — are you concerned Blizzard’s other MMO will cannabalize WoW’s players? Because if there the interest is still there, it would seem counter-intuitive to launch something…
Sams: That’s assuming that it’s the exact same type of thing.

Wired.com: Then what about financially, to ask people to pay for two subscriptions, if you go that route?
Sams: Yeah, I can’t comment against the game, the level of detail, the business model or any of that stuff. But what I could tell you is that we’re intending to create a game experience that is unlike anything that has ever been done before. Something that I think takes things far beyond what anyone has imagined and certainly anything anyone has executed. I think a lot of people love this product, WoW, and anticipate that they’ll continue to love it and continue to want to play it. When you think about another MMO, if you look at it and say, “Well, you have this game and it’s this amount of money, and you have this game and it’s this amount of money and you have this amount of time, how do those co-exist?” My feeling is, on the business side, there’s always a way to make things co-exist because you know you start looking at, “I want you to be in the Blizzard universe of games.” So you can look at it from the perspective of, “Oh maybe there are different programs where you can have access to all of the things or a certain amount of things.” You just don’t know, and we don’t either.

These are brainstorming types of conversations because we anticipate the question, and we’re concerned about it. Is it going to cannibalize or not? And the good news is, I think the game is going to be significantly differentiated enough. Such that, you’re not going to feel like they’re one in the same resulting in that you have to pick or choose. My feeling is that they’re distinct enough to where you’re going to say, “Okay, I have all my friends over here. I dig this, I have a lot of time and energy in this, I’ve got these characters and my guild, and this that and the other.” So I have connectivity there, and I want to continue that connectivity. But man, I think, “Well, this is awesome, and I want to go check this out too.”

And so maybe they’ll split a little over time, or maybe they’ll decide they don’t want to play WoW anymore, and they’ll go and play this other thing. That’s a high-class problem to have. As long as those folks are hanging out with us, which I believe they will be because we’re going to keep providing the best experience you can have. So, while there could be other games out there, if the bad thing that happens to us is that they leave WoW and go to this other thing of Blizzard’s, then we’ll work through that pain. (smiles)

Read the full article at the site linked below.

Wired: Blizzard Q&A
Blizzard Entertainment

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