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Tuesday, August 11, 2009
 

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New InstantAction CEO Discusses Browser Gaming Future
6:00 AM | Cord Kruse | Comment on this story

Gamasutra has published a new interview with Louis Castle, the new CEO of InstantAction parent company IAC. In the interview Castle discussed his reasons for joining the company, future plans for the browser based gaming service, and the launch of a new studio to create original titles.

You talk about wanting to make your own games.
LC: Oh, absolutely. Already starting.

You obviously have a long, long development background. So that's something I would have asked you even if you didn't mention it.
LC: The three pillars of our business are: one, to be a great publishing partner for our existing frontline publishers and their current catalogues, not just older stuff. The second target, or business model, for us, is to directly connect developers to consumers in a way that's more robust than we already do.

Of course, the Torque tools are already good at that. We're going to try and make that better. And then finally, the third one, is to create products specifically designed around the current consumer landscape.

So, if you think about platforms, people think about the Xbox or Sony or whatever, the Wii, the PC, or the Mac. Those are devices, and we think of them as platforms, but really, it's more about who's on the other side of those devices. What defines an Xbox is more so its customer than the piece of hardware it's running.

And so when I look at where PC games have evolved into now, the customer landscape is dramatically different, and it's been a really short period of time, and I'm sort of brash enough, bold enough, and cocky enough to say, "Hey! We know how to make really good games. I know how to make really good games. No matter what the platform. Identify the consumer for me. Give me what it is I have to work with. I'm going to go make something really fun out of that." So that's really exciting to me. Will it be a hit, who knows? It's a hits-driven business, always, so what I do is keep swinging.
For more of the article click on the link listed below.

Gamasutra: InstantAction CEO Q&A
GarageGames
Instantaction.com


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Archives  News  New InstantAction CEO Discusses Browser Gaming Future