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Wednesday, January 3, 2001
3dfx PR Managers Interviewed
7:48 AM | Toby Allen | Comment on this story

While many site have interviewed NVIDIA about their acquisition of 3dfx's assets, not many have interviewed 3dfx staff members themselves. Hardware Software has interviewed two ex-3dfx employees, Alf Covey, Ex-PR manager USA, and Andrew Humber, Ex-PR manager EU. In these brief interviews they discuss how the decisions to sell the company's core assets was made internally by the executives, what 3dfx card owners should expect in the future, and furthermore they give details about NVIDIA's moves to employ some of 3dfx's staff. They mentioned that around 100 ex-3dfx employes have been offered a job. We have not currently heard of any of 3dfx's Mac engineers being hired, however. Here are some details:

HWSW: Many analysts say that your downslide began with the introduction of the V3 series, a card, which – despite its popularity – was lagging behind your competitors’ rival products as far as features go. What went wrong? What are the reasons for this sudden ruin of a formerly prosperous company?

Alf: The direct reason for the recent events was six or seven quarters of substantial losses. There are a number of factors involved, but let's not forget that despite the lack of certain features, the Voodoo3 series is still a strong retail item.

Andrew: 6-7 quarters of making losses basically but there has been a dramatic shift in the retail market over the past quarters. We have experienced a significant slowdown in demand for our products, especially the Voodoo 3 and Voodoo 5 boards. This slowdown is consistent with the overall softness experienced by the PC market. In addition, we've experienced pricing pressures in the channel. Finally, our inability to secure a bank line of credit has impacted our ability to build inventory to meet even the existing demand.

Current 3dfx card owners are encourage to go to 3dfxgamers.com and download another copy of their card's drivers for backup purposes, as the life of this site is not guaranteed.

3dfx Q&A at Hardware Software

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