StarCraft II: 2009 Release Planned
6:00 AM | Cord Kruse | Comment on this story
During a recent Activision Blizzard investors call, Blizzard Entertainment's Mike Morhaime revealed that the company is aiming for a late 2009 release date for StarCraft II, the eagerly awaited sequel to the popular sci-fi real time strategy game. Morhaime also discussed the success of Blizzard's franchises, focusing on the worldwide popularity of its MMO, World of Warcraft.
In all, he said that Blizzard's entire operating history has helped grow, define and attract its audience - and the firm pretty much has a 20-year headstart on everyone else now trying to crack the MMO and Chinese business models.Read more at the links below.
Developmag.com: Blizzard's MMO Success
"There are really no shortcuts to developing a global playerbase," he added.
Further proving his point, and raising a laugh from the audience, he offered up this stat: "During the last quarter, we had a total of 11.5m subscribers for World of Warcraft... by our estimation that's 10 to 11m more than our nearest Western competitors."
WorthPlaying: StarCraft II 2009 Release
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