September 25, 2018
Archives  News  Injecting Psychology Into The Sims 3  

Monday, June 1, 2009
Injecting Psychology Into The Sims 3
6:00 AM | Cord Kruse | Comment on this story

The Wall Street Journal recently posted an online article about the upcoming return to the Sims frachise with The Sims 3. The article focuses on the efforts and personal background of game designer Rod Humble, who intends to shift the focus of the game from dealing with physical requirements of the Sims to dealing with their psychological needs.

Launched in 2000, The Sims was the next iteration of the SimCity series designed by Mr. Wright. Unlike the action games that still dominate the market, The Sims could be seen as a videogame version of a dollhouse. Players control their “Sims,” finding them jobs, paying their bills and sending them to bed. Critics have praised the game’s interactivity, attention to detail (the first game featured hundreds of in-game items each with their own meticulous description) and novel approach to the simulation genre.

EA has taken out seven ads in Times Square in New York for the new installment as well as advertising during the finales of the American and British versions of “American Idol.” “It’s the biggest campaign we’ve ever done for a Sims release,” says John Buchanan, senior director of marketing for the franchise.

For a long-running franchise, the challenge for Mr. Humble was to create a game that has his personal touches without alienating fans. He has a deep interest in philosophy (Scottish philosopher David Hume is a favorite) and he wanted to shift the game away from the physical needs of the Sims, such as taking a shower or using the bathroom, towards their psychological needs. If your Sim has a touch of obsessive-compulsive disorder as a character trait, for example, he or she will go back to check the water faucet to see if it’s running.
Click over to the link below to read the full article.

WSJ Online: Inside The Making Of The Sims 3
Electronic Arts
The Sims 3
Buy The Sims 3

Other Mac Games News for Monday, June 1, 2009

EVE Online: Expert PvP Tournament Commentators Wanted6:00 AM
• Injecting Psychology Into The Sims 36:00 AM
Plants Vs. Zombies Reviewed6:00 AM
StarCraft II: New Screenshots6:00 AM
View all of the Mac games news for Monday, June 1, 2009 on one page

Mac Games News for Friday, May 29, 2009

Fifth Anniversary City Of Heroes Dev Diary6:00 AM
Get A Hands-On Preview Of The Sims 3 At Apple Stores6:00 AM
Ghost Recon: Heroes Unleashed New Beta Available6:00 AM
Science Girls! Now Available For Mac6:00 AM
View all of the Mac games news for Friday, May 29, 2009 on one page

Recent Mac Games News

Thursday, May 28, 2009
Wednesday, May 27, 2009
Tuesday, May 26, 2009
Monday, May 25, 2009
Friday, May 22, 2009

Search for other Mac games news stories or browse our Mac Games News Archive.

Archives  News  Injecting Psychology Into The Sims 3