November 24, 2017
Archives  News  Hollenshead: id Focuses On Games First, Licenses Second  


Thursday, May 14, 2009
 
Hollenshead: id Focuses On Games First, Licenses Second
6:00 AM | Cord Kruse | Comment on this story

Gamasutra has published a new interview with id Software's CEO Todd Hollenshead. The developer discussed his commitment to keep the company's focus on creating games rather than on a pursuit of licensing the Tech 5 game engine. While the company will license the technology, Hollenshead said he wanted to avoid licensing the game to developers who might not make use of Tech 5's full potential.

"It's been more of kind of actually going out and targeting developers, or responding to their requests and actually going out and actually working with them on an individual basis, as opposed to a more kind of marketed, kind of broader approach," Hollenshead explains.

"Our philosophy on that has been that we'd rather have a small number of good-fit, high-quality developer licensees than a bunch that aren't really good fits or that may not be that bright of a licensee anyway."

Part of that is to maintain a certain reputation. "We think that the licensees...are going to have an impact on how the technology is perceived," the CEO adds.

Although it has not done much large-scale licensing promotion, the company has already "seeded tech out to a few licensees," according to Hollenshead, and the engine's development is on track.

"The main things has been getting the tech to the 'done' stage, where things aren't moving around, and people can set expectations about how they're going to do their budgets," he says. "It's to that point. There's no significant engineering risk about whether things will work or not."
Read the full interview at the page listed below.

Gamasutra: Games First, Licenses Second
id Software


Other Mac Games News for Thursday, May 14, 2009

• Hollenshead: id Focuses On Games First, Licenses Second6:00 AM
iGame Radio Logo Contest Deadline Approaches6:00 AM
Now Boarding 1.2 Released6:00 AM
NWVault Announces 2008 Module Of The Year6:00 AM
 
View all of the Mac games news for Thursday, May 14, 2009 on one page

Mac Games News for Wednesday, May 13, 2009

City Of Heroes: Going Rogue Announced6:00 AM
Diablo III Skill Trees Explained6:00 AM
Ron Gilbert Discusses DeathSpank6:00 AM
The Sims 3 Previewed6:00 AM
 
View all of the Mac games news for Wednesday, May 13, 2009 on one page


Recent Mac Games News

Tuesday, May 12, 2009
Monday, May 11, 2009
Friday, May 8, 2009
Thursday, May 7, 2009
Wednesday, May 6, 2009


Search for other Mac games news stories or browse our Mac Games News Archive.



Archives  News  Hollenshead: id Focuses On Games First, Licenses Second