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Tuesday, December 26, 2000
Creative Labs on 3dfx Demise
9:27 AM | Lucian Fong | Comment on this story

Digit-Life has conducted an interview with Eoin Leyden, brand manager at Creative Labs, about the recent fall of 3dfx. Leyden talks about his feelings on the acquisition, the effect it will have on the video card industry, and what lies ahead for the remaining contenders. Here he offers his thoughts on the near future:

I think the overall effect will be quite neutral over the years we have seen an awful lot of consolidation in the graphics market and I believe this will continue to be the case. Ultimately people want the best possible technology at the best possible price and the source of that technology is not as important as it once was. Voodoo had probably the best, most loyal following of any chipset and yet even that was not enough so save them when they fell behind the technology curve.
Creative Labs is poised to enter the Macintosh market with its release of SoundBlaster Live!: Mac Edition at Macworld San Francisco this January. There have also been rumors that they may market a Mac version of the GeForce2 MX for NVIDIA, but nothing concrete is known at this time.

Creative Labs Interview at Digit-Life

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