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Friday, January 9, 2009
 

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Brain Surge! Comes To iPhone
6:00 AM | Cord Kruse | Comment on this story

HotGen, a European developer of interactive toys, has announced its first foray into developing and publishing games on Apple’s iPhone and iPod Touch with the release of Brain Surge!. The game is a collection of mini-games designed to sharpen visual, memory, computing, and logic skills. Brain Surge! allows users to play alone or with up to three friends.

Terry Haynes, Producer at HotGen said, “iPhone and iTouch have the potential to be bigger than any other single handheld gaming platform – past or present. The impulse purchase price points, superior screen and ease of use of the devices make this a really interesting proposition for publishing and development. We’ll be creating our own, original games as well as leverage our experience in working with major brands to interpret other properties into compelling and valuable customer experiences. Development times are very short allowing brands to react very quickly to market forces – that’s not possible on any other platform except the PC, which just doesn’t have that same show off factor.”  

He continued, “Our track record in developing mass market interactive toys like the plug and play TV games has proven that there’s a huge demand out there for games that don’t revolve around a traditional console.”

Brain Surge! features:
• 13 individual brain training games
• 1-4 players
• 4 game modes
• Suitable for all ages from 4+

Priced at £1.79, Brain Surge! is available for purchase and download from Apple's App Store.

HotGen


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