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Thursday, January 1, 2009
 

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The Benefits Of Making Games For Macs
6:00 AM | Cord Kruse | 1 comment

A recent post on Wolfire Software's blog explains why supporting Mac OS X and Linux provides a larger benefit for developers than the market share might suggest. Wolfire is the developer of the unique martial arts action title, Lugaru, as well as the game's upcoming sequel, Overgrowth.

Last I checked, Mac OS X had around a 5% market share, and Linux had much less than that (among consumers). I can feel that many PHBs look at this small number and think 5%? Why should I support a whole new platform when I could just blow some more money on brand advertising?

Obviously supporting Mac OS X and Linux means you tap into another platform and expand your potential market base. That much is clear. But surely adding an extra 5% is negligible, right? Wrong. Not all five percents are created equal. Im not an economist, just a humble engineer, but let me take a stab at an explanation.

From a short sighted, graph reading viewpoint, supporting Mac OS X and Linux directly increased sales by around 122%. However, this seemingly unbelievable number is actually understated.
Click over to the site linked below to read the entire blog post.

Wolfire Blog: Why You Should Support Mac OS X And Linux
Wolfire Software
Lugaru
Overgrowth
Buy Lugaru


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