National Geographic Games Launches
6:00 AM | Cord Kruse | Comment on this story
National Geographic has entered the gaming market with the formation of National Geographic Games, a division that will publish and develop games across a variety of platforms including Macs and iPhones. NGG will work with game publishers and developers to create game titles intended to continue the company's "mission of inspiring people to care about the planet and reach a new generation of consumers and families."
"The launch of our games division furthers National Geographic Venture's cross-platform strategy of creating and distributing unique consumer experiences and content on multiple platforms and devices," said Prince. "Paul's strong background in cross-platform media, interactive entertainment and business building and development combined with Chris' expertise in the video game industry and product development will ensure that National Geographic Games extends our mission globally and makes the National Geographic brand more meaningful to a broader audience." Upcoming NGG Releases:
"National Geographic Games has brought authenticity to the kind of family gaming we're developing with them," said Andrew Lelchuk, executive vice president of sales and marketing for Namco Bandai Games America Inc. "Our collaboration is enabling us to tailor the content, so we can offer games to our customers that are relevant, entertaining and that bring a unique experience only the National Geographic brand can deliver."
To further celebrate the launch of NGG, National Geographic is introducing "Herod's Lost Tomb," its first game produced in-house, which highlights content from the December 2008 issue of National Geographic magazine as well as its National Geographic Channel feature broadcast on the biblical figure King Herod, architect of the ancient world. The game will be available online in both a flash version for free at nationalgeographic.com/channel and a downloadable game for PC, Mac and iPhone that includes full features and high production content.
"By leveraging National Geographic's leading family brand, core themes and franchises, and its unique content that drives our mission-forward strategy, NGG will create fun games that allow gamers of all ages to experience and explore their world through play," said Levine. "Our global audiences love to play games, and we plan on creating games in-house as well as working with leading global publishers to develop entertaining games that engage those audiences in a relevant way."
November 2008 Follow the link below for more information.
National Geographic Channel Website
• "National Geographic: Panda"
• "National Geographic: Africa"
• "Sudoku Traveler: China"
• "Rain Forests"
• "From the Bottom Up"
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