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Monday, December 18, 2000

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Sharky's Interviews ATi's Dave Orton
10:01 AM | Tom Bridge | Comment on this story

Sharky's Extreme has posted an interview recently with Dave Orton, President of ATi, makers of the Radeon and Rage128 3D graphics cards. Dave reveals some of his background and gives us a peek at what's ahead from ATi, which should be more interesting than ever to Mac gamers, as this company may once again become the sole supplier of Mac 3D cards. Here is an excerpt:

Sharky Extreme: The graphics market is so competitive, with price wars and companies dropping into and out of the game. How do you see things unfolding, both for the industry and for ATI?

Dave Orton: The graphics market moves at light speed today. And the gamers out there, as you know, are a pretty demanding and savvy bunch. They play a big role in driving our efforts to keep moving ahead with faster and more feature-packed technology. ATI's goal is to always be first out of the starting blocks, with amazing new products that you just can't ignore. But unlike some of the one-hit wonders in the industry, ATI is in the race for the long haul . . . the race is fast, for sure, but it is long. ATI has the speed and sex appeal of a sprinter, and the endurance of a marathon runner. ATI has what it takes to stay ahead of the pack and win the race, however long it is.

Sharky Extreme: Various ATI roadmaps have popped up on the Net forecasting a RADEON II with "2x RADEON performance" sometime before the year-end. Since this obviously isn't going to happen, when can we expect to see ATI's next generation card?

Dave Orton: ATI is committed to having a product in the performance category. The Radeon was a good first step for ATI to gain a presence there. Since the Radeon, we have doubled our resources in that sector. Expect some incredible products coming from ATI that will make 2001 one of the most exciting years yet for 3D.

You can read the rest of the interview over at Sharky's. Obviously it was conducted before the latest developments in the 3D card market, but it is still an interesting discussion.

ATi Web Site
Sharky's Extreme - ATi Interview
Radeon AGP

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• Sharky's Interviews ATi's Dave Orton10:01 AM
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