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Tuesday, April 22, 2008
 
Virtual Apple Stores In The Works?
6:00 AM | Cord Kruse | Comment on this story

Macworld UK recently published an article examining a recent Apple patent. The patent describes a 3D virtual online shopping environment which would allow customers to explore the goods for sale and even interact with one another.

The patent basically describes an online shop in which different areas of what's available are depicted in a 3D space, in which customers can see goods for sale and, if they choose to do so, interact with other customers on the virtual shop floor.

There's other potential usages, the filing claims: "For example, if an author has been invited to participate in a live chat hosted by the Acme store, an icon of the book may appear in [a region] alerting customers (in all departments) that a special event is occurring."

The patent points out that a drawback of shopping online is that the "experience can feel sterile and isolating". The patent argues that shoppers looking at what's on offer in online stores are less likely to look around and window shop, so the creation of an immersive experience may help sell more goods.
Click over to the site below to read more.

Macworld UK: Apple Plots Second Life-like Online Store
Apple


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