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Monday, December 11, 2000
Blizzard on Gaming in 2000
10:45 AM | Michael Eilers | Comment on this story

Of all the companies that have changed the face of gaming, Blizzard Entertainment is certainly at the top of any short list. With their string of hit games and household name status, few companies have the "pull" that this company does; their titles are hits on the Mac side as well, and their movement towards simultaneous release of their titles on Mac and PC is a large vote of confidence for our platform.

Our CGA partner Stomped sat down with Blizzard Senior Director Bill Roper to transcribe his thoughts on the year 2000 in gaming. Roper was obviously thrilled with this year, as it saw the release of several smash titles including (of course) Diablo II, which was the fastest-selling non-console title in history. Here is an excerpt from the interview:

Stomped: What, in your opinion, was the single most encouraging trend in gaming that appeared this year and why?

Roper: The most exciting trend in gaming this year for me was not in development, but rather in the way games reached a broader audience. The breakout success of titles like Diablo II and The Sims showed a huge increase in awareness and acceptance of games far beyond the usual core group of gamers. As our products become more widely integrated into the mainstream concept of entertainment, we will see higher quality games with easier interfaces and stronger gameplay step into the spotlight, which is good for our whole industry. We all feel an amazing amount of satisfaction when the person who said, "you make games for a living?" 2 years ago now says, "That game was awesome - can you get me a copy?"

Blizzard certainly helped leverage games into the spotlight with their television commercial campaign for Diablo II, one of the first non-console games to receive widespread television (and movie theater) promotion. Read the rest of the interview for more of Roper's thoughts on this year in gaming.

Bill Roper Interview at Stomped

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