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Tuesday, February 12, 2008
 
Apple Trademark Extension Renews Gaming Speculation
6:00 AM | Cord Kruse | Comment on this story

Apple recently filed to update its trademark in relation to gaming, leading to renewed speculation about the company's future plans. The trademark filing relates to "Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games."

From Joystiq:

The revised trademark will associate "Apple" with a number of gaming-related categories, including "hand-held units for playing video games", and "stand alone video game machines". Of interest here is the specificity of these categories; the iPod may be a device which allows game playing, but it is arguably not a device "for" playing games, leading us to believe the trademark extension may reference an entirely new product dedicated to gaming.

On a possibly related note, Apple posted a job listing in September of last year for a "Game Producer/Designer." The position may be related to game development on the iPod series, however, and not to any new product.
For more information follow the links provided below.

Joystiq: Apple Revises Trademark
Ars Technica: Apple Trademark Extension


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Archives  News  Apple Trademark Extension Renews Gaming Speculation